The Issue of Whether or Not You “Own” Your List On SM

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At a recent seminar I was giving on social media marketing, someone asked a great question. She asked, “Isn’t it true that a mailing list is important because you don’t own your followers as a following on social media, but you own your mailing list?”

At a recent seminar I was giving on social media marketing, someone asked a great question. She asked, “Isn’t it true that a mailing list is important because you don’t own your followers as a following on social media, but you own your mailing list?” This brought up something I love explaining because it really doesn’t matter where the list is, or how big it is. It’s all about the engagement, which is a reflection of the “relationship” with those on “the list,” no matter who “owns” the list. And that’s where the gold is. You own that relationship with your audience, your target market. So for example, while Facebook may “own” where my 1,000,000+ Drum Talk TV followers are on Facebook, I own the perception they have of our brand and my relationship with the audience, which I cultivate not only in the varied content we post, but in my 4 Vlogs a week where we interact in a live online discussion utilizing Facebook live to do so. Facebook does not own that relationship, I do. And you can own yours too.

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