This is the same as the “Location, Location, Location!” mantra, as video is where you want to be; where you need to be! Using video in social media if one of those shifts in marketing we have to adapt to and not ignore, or we will fall behind.

At a recent seminar I was giving on social media marketing, someone asked a great question. She asked, “Isn’t it true that a mailing list is important because you don’t own your followers as a following on social media, but you own your mailing list?”